Sweetcorn ice creams and pastries: The latest 'swavoury' trend taking over your feed

MyNews newsroom brief · 2h ago · 1 min read · via bbc.co.uk

From lattes to pastries, UK foodies are embracing the humble sweetcorn as more than a pizza topping.

The rise of sweetcorn as a trendy ingredient in sweet treats may seem unusual, but it's a reflection of the ongoing experimentation in the food industry. Social media platforms have become a driving force behind food trends, with influencers and bloggers showcasing unique flavor combinations that capture the attention of consumers. In this case, the 'savoury-sweet' trend, also known as 'swavoury', is gaining traction, with sweetcorn being used in ice creams and pastries.

This trend is part of a larger movement towards exploring unconventional flavors and ingredients in desserts. The use of savory elements like sweetcorn, herbs, and spices in sweet dishes is becoming increasingly popular, as consumers seek out new and exciting experiences. The UK food scene, in particular, has been at the forefront of this trend, with many cafes and bakeries incorporating unusual ingredients into their offerings. The success of such trends can have a significant impact on the food industry, influencing product development and menu engineering.

As this trend continues to unfold, it's worth watching how consumers respond to sweetcorn-infused desserts in the long term. Will sweetcorn become a staple ingredient in sweet treats, or is this a fleeting fad? Additionally, it's likely that other ingredients will be pulled into the 'swavoury' trend, so it's worth keeping an eye on which other unexpected ingredients start appearing in desserts. The intersection of social media, food trends, and consumer behavior will be an interesting space to monitor in the coming months.

Originally reported by bbc.co.uk. MyNews adds analysis for general news readers.

Originally reported by bbc.co.uk. MyNews curates and briefs the general news stories that matter. Our editorial policy →
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